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Why isn’t a website on the first page of Google and should a Web designer care?

Let’s start by assuming you’re doing a damn good job at designing and implementing websites for your customers. And not only that you’re quick and you use table-less code, but the layouts look awesome and work the same in all browsers. That was enough before, but is it enough nowadays?

The website honeymoon period

As in getting married in the real life, the first cool thing is the honeymoon period. When you launch a new website and it’s being indexed by Google, your website has a “honeymoon period”. Accordingly to Google that means a new site will appear in the first results pages for a limited period of time. Google offers new websites more exposure to visitors this way, but in the following period of time that website will decline to its natural position on the search results. The good part is that you don’t have to do anything else than get indexed by Google when you launch a new website. The bad part is not to act during this period and after your website reaches its natural position. I told you, just like in the real life.

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Flexi CSS Layouts – success story

Flexi CSS Layouts -  17.000 downloads since becoming a featured product on Adobe Exchange; raving customers

At the beginning of September we launched the full version of Flexi CSS Layouts - the Dreamweaver extension that helps you create CSS layouts as easy as doing tables. When we started working on the extension we thought about what could be improved at the way a developer can create CSS layouts in Dreamweaver? There were a few options, but none was flexible enough:

  • purchasing a layout from a template farm; nice looking but it needs CSS knowledge to change even the smallest design elements;
  • using the layouts embedded in Dreamweaver; easier to handle but plain dull and old school;
  • other CSS generators out there; not editable in Dreamweaver;
  • other Dreamweaver CSS extensions – just a few and none flexible enough to do your own layout.

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How to create a full site using the Flexi CSS Layouts

In this tutorial we will show how easy is to create a site using the templates that come with the Flexi CSS Layouts gallery. The basics are: defining a site in Dreamweaver, create as many html pages as you need for the site, insert a layout in each of the pages then change the menu links to point to the right pages. For this tutorial we will create 3 pages: an index page (index.html), a contact page (contact.html) and a features page (features.html); you can add more pages using the same procedure.

Note: this tutorial assumes that you already know the basics of using the Flexi CSS Layouts Dreamweaver extension.

Creating the index page

Create a new empty html file in Dreamweaver. Save the file as “index.html” then find the Flexi CSS Layouts tab and open the Template Gallery. Select the full templates category and select one of the home page templates (for example “Software Product – Home page”). Press “Insert” to add the layout in the page or “Customize layout” if you want to make changes.

Read the tutorial here.

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